From our stateside headquarters just north of Dallas, the ideas begin. It's from here that we conceive trends in home decor and craft ways to execute and sell them to customers nationwide.
Our design and product development teams research which products customers want, then determine preferences, such as style, color and material. They shop the U.S. retail market, as well as international furniture and gift industry shows, with the aim of creating beautiful and successful products. The product development team attends trend shows in Germany, France, New York and other cities in the U.S.. We convene trend boards to reflect our findings, and ultimately, select innovative concepts that will meet our customers' individual tastes and desires. Our unique ability for design allows us to have an eye for the market and trends with shapes and color, yet we are also in tune with the end consumer and apply our overall direction to the practical side of the end consumer.
We do a good job of gathering information from our customers, consumers, and the trend shows that we attend to translate into creating products that are attractive and on trend at an affordable price for all customers we serve. We work extremely hard to ensure that we keep our finger on the pulse of the consumer, while at the same time, understanding the specific needs of our customers. The Alliance staff continues to exceed expectations in all company categories, earning praise for their efficiency, commitment to learning and dedication to the customers they serve.
Our sales and marketing staff, which is also based in McKinney, takes the reins from the product development team once the product offering is complete, optimizing merchandising strategies, setting up store displays for cusotmers and coordinating overseas production.